Bauer Media pilots ‘Grazia for men’

The design has been led by Grazia creative director John Clayton-Jones and Car magazine art director Andy Franklin.

A 60-page sampler is being given away from today in Bauer titles and free newspapers City AM and Metro. The new magazine offers a 50/50 split between news and style.

Clayton-Jones and Franklin say they were given creative freedom on the project but Clayton-Jones stresses it was important to create the look of a ‘premium weekly’ without making it look like a monthly.

The sampler has a ‘simple’ design, Franklin says, and uses La Police and Berthold Akzidenz serif fonts.

Red and off-white colours are used commonly throughout but there is a main primary colour palette, which Franklin describes as ‘quite poppy’. The back and front also use black and yellow.

The design does have ‘hints of Grazia’, says Clayton-Jones, who says he moved away from early designs which he found to be too similar to the women’s weekly title.