Cogapp creates digital work for Tate installation

Cogapp has designed a website and digital platform to accompany Chinese artist Ai Weiwei’s Unilever series installation at Tate Modern’s Turbine Hall.

The interactive kiosks and website allow visitors to communicate one-to-one with Ai about the installation, which features 100 million handmade and hand-painted sunflower seeds.

Cogapp was appointed to the project following a three-way pitch in August. The consultancy was chosen because of the success of similar projects and the strength of its proposals, says Tate Online producer: interactive media Kirstie Beaven.

She adds, ‘Cogapp explained to us a nice breakdown of its working methods and its ideas were user-focused – that was the key.’

Using the eight kiosks, visitors can record questions for Ai or can answer questions filmed by the artist.

During the life of the installation Ai will be monitoring the videos and responding to them via text and videos, which will be available to view on the installation’s website, which can be found at www.tate.org.uk/go/aww.

The touch-screen interactive display features a black, yellow and white palette and a background image of the sunflower seeds.

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