Scottish publishers DC Thomson carried out the editorial design in-house with visual guidelines from artist Jamie Smart, with individual comic strips outsourced to new and existing Dandy artists.
Dandy editor-in-chief Craig Graham says, ‘The comic will have a lot of different art styles, but we wanted to make it very homogenous and coherent, so we commissioned a style guide from Smart. His style is so graphic and bold, it gives it a great feeling of life.’
The design concept for the style guide was approved in March and finalised in July.
Smart, who illustrated the Desperate Dan strip, was briefed to create a functional ‘tool box’ for the designers to use. This included a set of humourous ‘widgets’ and a logo to be used across the comic, creating a ‘hand-drawn feel’, says Graham.
This was worked into specifications such as page borders and page numbers, and a new font was also created.