The Big Pots series includes three product ranges -– Whole Milk, Fat Free and Greek Yogurt.
The overall rebrand project involved creating a new identity for the business and redesigning packaging across approximately 100 items.
Pearlfisher says the new identity encapsulates the Yeo Valley name within a milk droplet to represent it as ‘an emerging icon within the world of dairy’, while the typography has been softened for a ‘friendlier’ feel.
The photography portrays each single flavour and aims to highlight the organic and natural qualities of the product.
Jonathan Ford, creative partner at Pearlfisher, says, ‘The client commitment to stand for something (dairy) and to create something truly different with a bold and brave new identity has certainly paid off.’
Ben Cull, a spokesman for Yeo Valley says, ‘The design hero’s the new identity and drives forward Yeo Valley’s yogurt offer, highlighting the products’ natural and organic ingredients.’
The new butter packaging will launch in the next fortnight, withspreadable butter following in mid-November.