Pete Hamblin leaves Digit for Native role

Pete Hamblin has left Digit, where he was joint creative director, to join product design and user interaction consultancy Native.

His departure leaves Henry Brook as sole creative director at Digit. Both designers were made associate creative directors in September last year before being promoted to creative directors in January. Senior copywriter Adam Lawrenson has since become associate creative director.

Brook says a raft of internal promotions has taken place this year, before and in the wake of consultancy co-founders Daljit Singh and Andy Chambers leaving in March. He says Digit will now look to go ’back to its roots, away from ads and into interaction’.

Laura Simon, who was heading up accounts and client services, is now managing director, Elise Wade has been made senior art director and Claire Maurice art director. Derrick Holmes has become chief technology officer and James Richardson has moved from ad agency JWT to become financial director.

Gordon Midwood has left Digit, where he was chief technology officer, to develop a computer game after winning a 4IP competition. The Channel Four initiative 4IP has been backing digital innovation since 2008, but new channel executive David Abraham announced he is scrapping the scheme this month.

Singh was last week appointed executive creative director and minority stakeholder in Conran Singh, a new interaction design group owned by Conran Holdings (DW 14 October).

Latest articles