Viva Italia

What do you picture when you think of Italy? Pasta, Vespa, the Umbrian countryside or perhaps Berlusconi’s frequent gaffes? It’s the question Antonio Benincasa from the Free University of Bozen Bolzano posed to 20 Italian graphic designers for an exhibition, called Spaghetti Vespa Typography, that opens at Budapest Design Week today.

Elizabetta with a Unicorn by Alizarina
Sicilian Way by Andrea Amato

The poster exhibition aims to explore how Italians see themselves and how they live with design, whether it be contemporary typography or classical architecture.

The responses are diverse, ranging from communication studio Alizarina’s mash-up of Renaissance painting and modern day titillation to FF3300’s bread and sauce poster, which plays with the two meanings of the word ‘fame’ – notoriety and hunger.

Elizabetta with a Unicorn by Alizarina
Elizabetta with a Unicorn by Alizarina

Fame by FF3300
Fame by FF3300

Scroll down for some more of our favourites.

Sopra la Stampa L’Italia by Associazione Culturale Officina Tipografica Nove Punti

Ten Memos for the New Millennium by Massimo Pitis

Bored as Usual by Kerschbaumer and Pallua

Find the Spaghetti, Vespa, Typography poster exhibition at CD-Fű,
15 Szerb Street, Budapest, 1056 until 10 October. For more information about Budapest Design Week visit

Hide Comments (1)Show Comments (1)
  • vanna sollita November 30, -0001 at 12:00 am

    Mi piace molto, my favourite is FAME by FF3300, per i materiali organici usati e la commistione tra il senso italano della parola fame e il senso della traduzione inglese.Ma soprattutto il modo e l’uso dei materiali ovviamente commestibili.La contaminazione tra la Visibilità di un oggetto che suggerisce un concetto promordiale come la fame e in un momento di fame nera come l’attuale e il concetto evocato dalla lettura inglese della parola :la FAMA a cui chi partecipa aspira o già possiede.Mi piace molto

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