What do you picture when you think of Italy? Pasta, Vespa, the Umbrian countryside or perhaps Berlusconi’s frequent gaffes? It’s the question Antonio Benincasa from the Free University of Bozen Bolzano posed to 20 Italian graphic designers for an exhibition, called Spaghetti Vespa Typography, that opens at Budapest Design Week today.
The poster exhibition aims to explore how Italians see themselves and how they live with design, whether it be contemporary typography or classical architecture.
The responses are diverse, ranging from communication studio Alizarina’s mash-up of Renaissance painting and modern day titillation to FF3300’s bread and sauce poster, which plays with the two meanings of the word ‘fame’ – notoriety and hunger.
Scroll down for some more of our favourites.
Find the Spaghetti, Vespa, Typography poster exhibition at CD-Fű, 15 Szerb Street, Budapest, 1056 until 10 October. For more information about Budapest Design Week visit www.designhet.hu.