The consultancy was brought in by ad agency M&C Saatchi, which has developed a brand campaign advertising Vertu’s bespoke services.
Taking the phone’s promise of ensuring ‘Life Beautifully Arranged’ – which includes a ‘concierge’ service – Conran Singh has developed a website which consultancy co-founder Daljit Singh says ‘engages with users as a sophisticated online environment’.
Using high-definition images, images of the phones can be manipulated, ‘so that it almost feels as if you are picking them up’ says Singh.
Photography has been commissioned and existing Vertu imagery used, and the overall look driven by Vertu guidelines in a way where ‘we could structure the flow of information,’ says Singh.
The site will be developed further by Conran Singh to include ecommerce and ‘more interaction’ as the campaign develops.