Dalziel & Pow creates new design for German fashion brand Orsay

Dalziel & Pow has created a new store concept for German fashion retailer Orsay, which will roll out across many of the brand’s stores over 22 countries.


Orsay has more than 600 stores, in countries including Germany, Russia and nations in Eastern Europe. Dalziel & Pow was appointed to the project in July this year following a three-way paid creative pitch.

The consultancy was briefed to create a concept that would ‘respond to the brand’s changing customer demographic’, attract new customers and inspire consumers to ‘feel fashionable and positive about their Orsay experience’.

The concept will initially be trialled at the end of this month in Germany, before rolling out to other stores across Europe.

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  • Fred Neant November 30, -0001 at 12:00 am

    Why a german brand ask to an english design agency to do a fashion store concept..
    It should have been a french retail agency (or perhaps an italian one) which is really the referent on the fashion clothes market.

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