Manchester-based consultancy If is working on new branding for Beaverbrooks and Home has created new print collateral for the brand.
If agency has already redesigned the Beaverbrooks identity and is repositioning the brand having created new guidelines.
’We are now working with Beaveroroks and its supporting agencies to deliver a fully integrated consumer-facing campaign,’ says an If spokesman.
Home won a creative pitch in August 2010 against Axon Publishing and Some People Design with a new design solution for the company’s brochures.
A ‘women’s lifestyle magazine’ design has been dropped in favour of ‘something more product focussed,’ says Home Creative director David Shaw.
‘We needed to look at the product and get rid of features that were appearing alongside jewellery – which just looked confusing,’ he adds.
A Christmas brochure has been designed which is rolling out now, setting the tone for a Spring-time brochure, led by the same simplified look.
The effect of light shining through diamonds has been applied as a graphic look across the brochures. Different coloured versions delineate product sections.
Shaw says, ‘It’s the refraction of light through gem-stones, but using the brand colours. In some places we’ve complemented this with textured mottled backgrounds.’
Engagement to Eternity – a third brochure designed for the wedding market – has been named and branded by Home Creative.
Shaw is now leading the design of electronic giftcard point of sale and packaging for the retailer. This will be presented in rectangular packaging which can be opened from both ends.