The consultancy was appointed earlier this month, having been invited to tender by English Heritage, which is responsible for the arch and its accompanying Apsley House, or 1 Hyde Park.
Nick Bell Design will be creating exhibition graphics and will lead the design team which also comprises Nick Coombe Architecture, with The Hub responsible for exhibition build.
The project is part of a wider scheme to refurbish the interior of the Arch, which will include a new, purpose-built gallery for a series of rolling exhibitions exploring heritage issues, though Nick Bell Design will only work on one exhibition space located within the first floor of one of the legs of the arch.
The consultancy’s brief was to create a permanent exhibition in the arch that focuses on two main themes: the appearance of the arch, such as its architecture and statues, and the setting.
David Sudlow, creative design manager at Nick Bell Design, says, ‘It’s a very small space – about 35m2, and not a lot of people know you can go into the arch part, so we want to get more people into the permanent exhibition gallery.
‘Obviously it’s a heritage site and listed document, but the idea is that it’s a contemporary, fresh take on the history of the arch, and wanting to open it up to more visitors. The challenge is the small space – we have to be quite disciplined in our thinking.’
The project will be completed in May 2012.