Small Back Room rebrands Herefordshire

Herefordshire has been rebranded by Small Back Room in a repositioning project which considers the county as a business and tourist destination, clarifies its geographical location and promotes it as an aspirational place to live.


The consultancy won a pitch in June and was appointed by a consortium comprising the Herefordshire Business Board, Visit Herefordshire, and Herefordshire Council.

‘We have helped position it as a real option – somewhere to locate your business, or somewhere to live. There is a real community feel and good sense of work-life balance,’ says Small Back Room client services director Tim Lewis.


A flexible marque has been designed – the outline of a bull which is rendered differently depending on the brand application. Business versions include an electronics pattern and a Union Jack, to promote investment.

The Bull appears next to the words, Herefordhire You Can, with a highlight placed on the ‘Here’ to emphasise the county’s ‘unique opportunities’ on offer says Lewis.

A communications roll out is being extended this week ahead of uptake by ‘Major UK Hereford-based brands’ and county signage, says Lewis.

Hide Comments (5)Show Comments (5)
  • Rachael November 30, -0001 at 12:00 am


  • Scott November 30, -0001 at 12:00 am


  • Jake November 30, -0001 at 12:00 am

    Really nice but would love to see the logo in context.

    However… is this idea / trend of words within words just being used to death? I don’t look at the identity for any originality and just see it as ‘another one of those’ which, loving and regularly visiting the county, is a shame.

  • Roger Fuller November 30, -0001 at 12:00 am

    VERY nice! And I should know because way back when my then business partner, Alan Mulholland and I designed the CI for Hereford & Worcester CC when THAT was formed – must have been around 1979… Love the red marl colour which we used at the time as a reflection of the rich earth colour in the county. Will be interested to see how this new scheme rolls out.


  • Tim Masters November 30, -0001 at 12:00 am

    Nice idea. But without wishing to seal Small Back Room’s thunder, I put the very same idea to Herefordshire Council five years ago. It was rejected back then: I wonder why it’s been adopted now?

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