The consultancy won a pitch in June and was appointed by a consortium comprising the Herefordshire Business Board, Visit Herefordshire, and Herefordshire Council.
‘We have helped position it as a real option – somewhere to locate your business, or somewhere to live. There is a real community feel and good sense of work-life balance,’ says Small Back Room client services director Tim Lewis.
A flexible marque has been designed – the outline of a bull which is rendered differently depending on the brand application. Business versions include an electronics pattern and a Union Jack, to promote investment.
The Bull appears next to the words, Herefordhire You Can, with a highlight placed on the ‘Here’ to emphasise the county’s ‘unique opportunities’ on offer says Lewis.
A communications roll out is being extended this week ahead of uptake by ‘Major UK Hereford-based brands’ and county signage, says Lewis.