Small Back Room rebrands Herefordshire
Herefordshire has been rebranded by Small Back Room in a repositioning project which considers the county as a business and tourist destination, clarifies its geographical location and promotes it as an aspirational place to live.
The consultancy won a pitch in June and was appointed by a consortium comprising the Herefordshire Business Board, Visit Herefordshire, and Herefordshire Council.
‘We have helped position it as a real option – somewhere to locate your business, or somewhere to live. There is a real community feel and good sense of work-life balance,’ says Small Back Room client services director Tim Lewis.
A flexible marque has been designed – the outline of a bull which is rendered differently depending on the brand application. Business versions include an electronics pattern and a Union Jack, to promote investment.
The Bull appears next to the words, Herefordhire You Can, with a highlight placed on the ‘Here’ to emphasise the county’s ‘unique opportunities’ on offer says Lewis.
A communications roll out is being extended this week ahead of uptake by ‘Major UK Hereford-based brands’ and county signage, says Lewis.
interesting
interesting
Really nice but would love to see the logo in context.
However… is this idea / trend of words within words just being used to death? I don’t look at the identity for any originality and just see it as ‘another one of those’ which, loving and regularly visiting the county, is a shame.
VERY nice! And I should know because way back when my then business partner, Alan Mulholland and I designed the CI for Hereford & Worcester CC when THAT was formed – must have been around 1979… Love the red marl colour which we used at the time as a reflection of the rich earth colour in the county. Will be interested to see how this new scheme rolls out.
Roger
Nice idea. But without wishing to seal Small Back Room’s thunder, I put the very same idea to Herefordshire Council five years ago. It was rejected back then: I wonder why it’s been adopted now?