The Core, which was founded 21 years ago, was acquired by Hornall Anderson parent group Omnicom in November 2010 and is now set to operate as Hornall Anderson’s European HQ.
Alastair Whiteley, founder and creative director of The Core, says the consultancy’s London, Leeds and Hull offices are to be rebranded as the offices of Hornall Anderson UK, and that staff numbers will not be affected by the move.
He says, ‘Having joined with Hornall Anderson we’re now one of the biggest design groups in the world. I’d like to keep the passion that we have at the core and offer that on a bigger stage.’
He adds, ‘I like to describe as that we’ve been courting for a year and now we’re marying them and taking their name.’
Nick Green, managing director of The Core, says, ‘This partnership enables us to think, engage and immerse our employees globally so we can provide our clients with the highest level of expertise and service possible.’
Hornall Anderson, which is based in Seattle, works with clients including Starbucks and Microsoft.
Whiteley says the newly-merged consultancies are currently working together on three major global branding projects.