Yell appoints Landor to brand review as it seeks a consistent message

Landor has been appointed to review Yell’s global portfolio of brands, offering strategic advice as the company looks to coordinate a consistent international message.

The WPP consultancy came through a pitch, according to Yell, and will now look at the brand ‘in the context of an increasingly digital and global environment’.

Head of brand and design at Yell Chris Landry, who led the pitch, says, ‘As we expand our international portfolio of digital products and services for the eMarketplace, the team at Landor will help us explore, understand and implement a solid positioning platform for our business.’

Yell has also appointed Jenny Ashmore as its new group chief marketing officer. She will steer the Landor project across the UK, US, Spain and Latin America.

Ashmore, who starts next week, will work with Landor to strategise a shift from the company’s print and online advertsing offer – geared to small to medium size businesses – to its eMarketplace, a digital space for consumers and SMEs to ‘connect and transact,’ Yell says.

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