The rebrand comes as the airline promises a ‘new, more dynamic Iberia, focusing as never before on satisfying the customer’.
Iberia chief executive Luis Gallego says, ‘It’s not just a matter of changing the company’s logo, but of bringing the new image to every corner of Iberia, so the change will be perceived in all our products and the service we provide to our customers.’
The new designs retain the red and yellow of the Spanish flag ‘with a starring role for red as a symbol of Spain’s vitality, expressiveness, and art, and of the Spanish character’.
Iberia says the new identity was developed after a design process involving interviews with 9000 people.
The airline started to roll out its new look earlier this year, with new A330 business class interiors designed by Your Studio.
The new identity will now roll out across all the airline’s touchpoints over the coming months.