Alpha Zoo

 Here at Design Week we love typography, and we love cute animals.

Alpha Zoo app and animals
Alpha Zoo app and animals

The two have been now been united in the name of education by creatives Stu Jackson, Gareth Hopkins and Jon Severn in their charming Alpha Zoo project.

Alpha Zoo logo
Alpha Zoo logo

Jackson and Hopkins were also behind the Alpha Males book, which celebrated ‘the world’s manliest males in typography.’

Anteater
Anteater

The book’s playful take on typography has now been developed into the education Alpha Zoo app, aimed at children ages around three to six years old to help them learn the alphabet through some gorgeous animal-shaped letters.

S for Snake
S for Snake

The letters are accompanied with interactive animations and rhymes, activated as ‘rewards’ when a child correctly traces their finger along the letter shape.

A completed letter A
A completed letter A

Jackson says, ‘The project was born from wanting to play with typography, and this seemed like the natural place to go after the good feedback from Alpha Males.’

Alpha Zoo app title screen
Alpha Zoo app title screen

Jackson, who is creative director of consultancy RBH, created the look and feel of the app and the illustrations; while Hopkins, creative head of Big, wrote the rhymes. Severn, creative director of Pixel Smash, took care of the technical side of things.

Alpha Zoo is currently being tested on willing guinea pigs including Jackson’s nephews and Severn’s four year old son, and is due to launch in December.

Alpha Zoo book cover
Alpha Zoo book cover

The app will be available on iOs and Android platforms, and a printed 56 page A to Z book of the letters will also be launched to accompany it in December.

Book spread with flamingo
Book spread with flamingo

The project is currently being developed and is looking for further funding on Kick-starter. You can visit the page here 

Latest articles

The biggest product launches of 2017

We look at some of the most exciting product design stories from this year, including a reincarnated version of the Nokia 3310 handset, a touchscreen projector from Sony and a smart