Anxiety Arts Festival designs aim to ‘convey the tension and distorted reality’ of anxiety

Praline has created the branding for the Anxiety Arts Festival, an event organised by the Mental Health Foundation.

Anxiety Festival programme cover
Anxiety Festival programme cover

The Anxiety Arts Festival identity stems from the logo for the Mental Health Foundation.

Anxiety Arts Festival logo
Anxiety Arts Festival logo

The letterforms from the word ‘Anxiety’ were ‘exploded’ to create broken, rounded forms, which were put back together to form the Anxiety Arts Festival logo.

The branding uses three bright colours – magenta, yellow and blue.

Anxiety Festival tote bag
Anxiety Festival tote bag

The three components of the logo can be split into  different forms for its various applications across the festival’s touchpoints, aiming to reflect the ‘many different forms’ of ‘anxiety, the condition as well as the festival’, says Praline.There are seven variations of the logo – one for each letter of the word ’Anxiety’ – which can be used for different applications.

Variation on the logo
Variation on the logo

David Tanguy, creative director at Praline, says, ‘With the name of the festival being so charged with meaning, the identity design had to be bright and positive.’

He adds, ‘The aim was to convey the tension and distorted reality which the state of Anxiety can lead to.’

Variation on the logo
Variation on the logo

A pattern made up of all the characters can be used for applications such as bags, folders or endpapers.

You can view an animation of the logo below.

The festival will take place in June next year. You can view the holding page at http://anxiety2014.org/

Variation on the logo
Variation on the logo

Latest articles

The biggest product launches of 2017

We look at some of the most exciting product design stories from this year, including a reincarnated version of the Nokia 3310 handset, a touchscreen projector from Sony and a smart