Radim Malinic, BrandNu creative director, was approached by the AmiLogix, Mintlet’s parent company, in June this year to create the look for the new card. This will be used across all packaging, an app, the website and the cards themselves.
Malinic says, ‘[The client] referred to it as a “mobile wallet”, that allows you to top it up through an app or on the high street: you don’t need a bank account, and it can more or less replace travellers’ cheques.’
He adds, ‘I wanted to create a brand that’s as iconic and instantly recognisable as the MasterCard logo.’
The card will launch on the high street with one design (shown below), though three other colourways are available online, with colours drawn from the main Mintlet logo.
Malinic says, ‘The rainbow colours symbolise the rolling hills, travels, sunrise and the positivity of what you can do with the card’.
Mintlet will initially launch in Euros; pounds; American, Canadian and Australian dollars, South African rand and Polish zloty, though it is hoped more currencies will be added in future to bring the total number to 14.
The cards will launch online and on the high street in March next year, and BrandNu is currently developing the look and feel of the app and website, where users can order personalised cards bearing their names.