Hello Beautiful! Great design for a great cause

Hello, beautiful! This sweet, usually innocuous greeting has taken on a new life thanks to graphic designer Jane Hutchison.

Planning Unit
Planning Unit

The charming exclamation is the name of her brilliant charity project, which marries great design with a great cause, in the shape of informing, inspiring and raising money for those affected by breast cancer.

Michelle Thompson
Michelle Thompson

Hutchison, founder of consultancy Hello Love Studio, initially launched Hello Beautiful – ‘The Breast Movement’ – following her own cancer treatment.

Miles Yokosaka
 Miles Yokosaka

The aim of the charity is to provide a support network for the people and families that have been affected by breast cancer, and the soon-to-launch website will pool together holistic advice from experts such as nutritionists, alongside a blog and other social resources.

Rob Pybus
Rob Pybus

There are also plans to launch a mentoring programme and cancer buddy network.

Skev
Skev

‘Just like that, my life, the lives of my family and friends and everything I once knew changed in an instant’, says Hutchison of her diagnosis.

‘Almost instantly, I understood that I needed to show the raw and uncut side of cancer…but with a beautiful twist. I began cultivating ideas around breast cancer awareness and thinking of ways to put my design abilities to good use.’

Stephen Cheetham
Stephen Cheetham

Now, the movement has become physical in the shape of a gorgeous show in conjunction with Gallery Six/ Brick Lane Gallery in east London.

The Breast Movment T shirts on sale at the exhibition

Source: The Breast Movment T shirts on sale at the exhibition

The Breast Movment T shirts on sale at the exhibition

The exhibition shows a number of graphic works on paper created by the likes of Planning Unit, Build, Hype Type Studio, Skev, secretive Japanese artist Miles Yokosaka and Hutchinson’s own studio.

Casts by Vic Lee of Elizabeth, a 24-year-old with breast cancer.
Casts by Vic Lee of Elizabeth, a 24-year-old with breast cancer.

These works are shown with 10 casts taken from women aged 24 – 54 who have been through breast cancer.

A cast of Hutchison decorated by Billie Jean
A cast of Hutchison decorated by Billie Jean

Conceptually, the show ‘highlights the beauty that can be found despite the “imperfections” caused by surgery, chemo/radiotherapy and the like’, says Hutchison.

A cast decorated by Planning Unit
A cast decorated by Planning Unit

Each cast is displayed with a brief story about the woman whose chest has formed the cast, with beautifully inspiring quotes about their experience with the disease.

A cast by Crush
A cast by Crush

Hello Beautiful runs until 14 October at Gallery Six/The Brick Lane Gallery, 93-95 Scalter Street, London E1. Find The Breast Movement on Twitter at @breastmovement or visit the website breastmovement.com

Vic Lee
Vic Lee

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