Hello Beautiful! Great design for a great cause

The charming exclamation is the name of her brilliant charity project, which marries great design with a great cause, in the shape of informing, inspiring and raising money for those affected by breast cancer.

Hutchison, founder of consultancy Hello Love Studio, initially launched Hello Beautiful – ‘The Breast Movement’ – following her own cancer treatment.

The aim of the charity is to provide a support network for the people and families that have been affected by breast cancer, and the soon-to-launch website will pool together holistic advice from experts such as nutritionists, alongside a blog and other social resources.

There are also plans to launch a mentoring programme and cancer buddy network.

‘Just like that, my life, the lives of my family and friends and everything I once knew changed in an instant’, says Hutchison of her diagnosis.

‘Almost instantly, I understood that I needed to show the raw and uncut side of cancer…but with a beautiful twist. I began cultivating ideas around breast cancer awareness and thinking of ways to put my design abilities to good use.’

Now, the movement has become physical in the shape of a gorgeous show in conjunction with Gallery Six/ Brick Lane Gallery in east London.

The exhibition shows a number of graphic works on paper created by the likes of Planning Unit, Build, Hype Type Studio, Skev, secretive Japanese artist Miles Yokosaka and Hutchinson’s own studio.

These works are shown with 10 casts taken from women aged 24 – 54 who have been through breast cancer.

Conceptually, the show ‘highlights the beauty that can be found despite the “imperfections” caused by surgery, chemo/radiotherapy and the like’, says Hutchison.

Each cast is displayed with a brief story about the woman whose chest has formed the cast, with beautifully inspiring quotes about their experience with the disease.

Hello Beautiful runs until 14 October at Gallery Six/The Brick Lane Gallery, 93-95 Scalter Street, London E1. Find The Breast Movement on Twitter at @breastmovement or visit the website breastmovement.com