Principally a music festival, it has been born out of an eponymous online magazine and club night.
This, excitingly, is the inaugural festival, which takes its look and branding from an identity designed and developed by Ingibjörg Birgisdóttir, who happens to be the sister of Sigur Rós frontman Jónsi.
It’s one of many links forged between designers and musicians. Sindri Már Sigfússon from the bands Sin Fang and Seabar, and Örvar Smárason from múm and FM Belfast are going to be showing their graphic art side project in a collaborative exhibition.
They work under the name The Apfelsin Bros and will exhibit illustrations extrapolated from a book of their doodlings, which was bound in a fetching mustard yellow and sold with a 5” vinyl single featuring a song in two parts charting the themes and subject matter of the images. If you want to get an idea, give it a spin here.
The Apfelsin Bros will also be showing some new work for the first time at the exhibition.
New Nordic Food will be ensuring that this festival is truly multi-sensorial with The Nordic Sound Bite, an intriguing proposition that yesterday saw five acts from the festival clipping 20 seconds of their ‘sonic DNA’ and sending it off to Copenhagen where food artists began to create an edible encapsulation of each band’s sound.
These morsels will then be handed out to the audience during each act’s performance, and hopefully people will be able to find out what sound tastes like.
Design aside, there are almost twenty bands, music documentaries, a record label market, an art exhibition and lots of food.
Ja Ja Ja Festival takes place from 8-9 November at The Roundhouse, Chalk Farm Road, NW1