Johnson Banks’ anamorphic type promotes London universities in China

Johnson Banks has designed a typographic exhibition in China promoting  London as the best place in the world to study.

By Johnson Banks

The client, London Universities International, is a consortium of 15 London universities which are promoting themselves in the Yang Gallery, Beijing.

Senior politicians including London Mayor Boris Johnson and Chancellor George Osborne have been in China this week promoting London as a University study destination.

Creative director Michael Johnson says that Johnson Banks was briefed to create a temporary exhibition that could show ‘a curated sample of the universities projects.’

By Johnson Banks

Finding a typographic solution, spelling out #London# stretched anamorphic letters have been installed, featuring London landmarks on the front and university projects on the sides.

Michael Johnson says, ‘To add to the visual effect, the letters themselves twist and turn, creating an unusual typographic landscape.’

By Johnson Banks

The double hashtag has been introduced so that users of Weibo, a Chinese equivalent of Twitter, can communicate information about the show, which is bilingual.

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  • Charles November 30, -0001 at 12:00 am

    This looks dreadful. Both as an exhibition and as a design idea.

    Beyond impractical and ugly.

    Looks like an egomaniac graphic designer has been let loose on a space.

    Oh. Hang on. They have.

  • Afolabi Samuel Olakunle November 30, -0001 at 12:00 am

    I wish to study more on my course.
    I have Diplomal in Theology so I want to study more possibly in London and its environment.

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