JPA and DesignworksUSA design new Singapore Airlines interiors

Singapore Airlines has unveiled new look cabin interiors designed by James Park Associates and BMW Group subsidiary DesignworksUSA on its Singapore to London route.

JPA-designed business class seat
JPA-designed business class seat

JPA has designed a business class seat and DesignworksUSA created the first class seat and cabin environment on eight 777-300ER aircraft.

Singapore Airlines will roll the new designs out to its entire 777-300ER fleet and its new Airbus A350s.

JPA says its design ‘offers an additional two inches in bed length as well as improved comfort in both seating and sleeping positions, and more stowage space to cater for the changing needs of business travellers.’

JPA-designed business class seat
JPA-designed business class seat

The new design features two additional recline positions – ‘Lazy-Z’ where the passenger is cradled and their weight and pressure centred and balanced; and Sundeck, where the customer’s legs can be placed up onto an ottoman, and the seat base and leg rest move to form a large surface to relax upon.

JPA has developed colour and trim, which it says offers ‘emotive and tactile finishes’ contained within the inner seat to provide passengers with a sensory experience.

‘Tone-on-tone’ effects ‘soften spaces, and emphasise zones and features,’ while woven textiles enhance the seats’ comfort, according to JPA.

Shell colours are alternated and a copper trim has been added to ‘elevate and enhance the feeling of space’ within the cabin as a whole.

DesignworksUSA has created a first-class environment integrating seats with a fixed-back shell design and curved side panels for privacy.

Bed length has been increased by 5cm to 208cm and an ergonomically sculpted cushion, additional mattress layer and adjustable padded headrest have been introduced ‘for greater seating and sleeping comfort’ according to Singapore Airlines.

Warm shades of brown are found within the seating area, and outside grey and metallic tones have been used.

A new ‘state-of-the-art in-flight’ entertainment system has been integrated and includes a 24-inch LCD screen, with video touch-screen handsets.

At economy level there is increased personal space and legroom. Each seat, which features a refreshed fabric design, comes with new backrest seat cushions and side bolsters for enhanced back support. An ergonomically sculpted headrest cushion, with an increased range of height adjustments offers more neck support.

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