The Partners has rebranded the Advertising Association, creating a new look based around a series of 3D “A” letters.
The Advertising Association is an industry body that works with media owners, agencies and brands to promote the “role, rights and responsibilities of advertising and its impact on individuals, the economy and society”.
The Partners was brought in to create a new look that unifies these different strands, and to emphasises the AA’s overriding task of “promotion”, according to the consultancy.
The new identity places a smaller capital “A” within a larger one. The outer “A” looks to represent the organisation’s “strength and power”; while the smaller letter represented the AA member that sits within the organisation.
The Partners created a series of 3D “A” images to bring the identity to life.
The new branding is used across all touchpoints including a new website based on the logo principles, which will launch later this week. The Partners also developed full brand guidelines on colour, imagery and typography for the AA.