A double A identity: The Partners rebrands the Advertising Association

The Partners has rebranded the Advertising Association, creating a new look based around a series of 3D “A” letters.

One of the 3D “A” images

The Partners has rebranded the Advertising Association, creating a new look based around a series of 3D “A” letters.

AA materials
AA materials

The Advertising Association is an industry body that works with media owners, agencies and brands to promote the “role, rights and responsibilities of advertising and its impact on individuals, the economy and society”.

One of the 3D “A” images

The Partners was brought in to create a new look that unifies these different strands, and to emphasises the AA’s overriding task of “promotion”, according to the consultancy.

The new identity places a smaller capital “A” within a larger one. The outer “A” looks to represent the organisation’s “strength and power”; while the smaller letter represented the AA member that sits within the organisation.

One of the 3D “A” images

The Partners created a series of 3D “A” images to bring the identity to life.

The new branding is used across all touchpoints including a new website based on the logo principles, which will launch later this week. The Partners also developed full brand guidelines on colour, imagery and typography for the AA.

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  • Helen Grants November 30, -0001 at 12:00 am

    This looks like it has involved quite a lot of effort.

    And looks like there’s plenty of detail in there. Intended to be interesting.

    Even looks like some money has been spent on it.

    Plus the changing aspect is a sure fire client pleaser.

    Yet it all looks so dreadfully artificial. Entirely manufactured. It’s simply a series of slick and empty lies.

    Which considering the industry it sets out to represent, Advertising, Is spot on.

  • Maurice Turner November 30, -0001 at 12:00 am

    Seems a bit harsh. It seems to me that some quite harsh words are said on these websites sometimes. Many people I am sure would be very happy with this idea.

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