Art Deco geometric branding for Quaglino’s
Colt has designed a geometric identity with “sex appeal” for Mayfair restaurant Quaglino’s, which is set to reopen at the end of the week.
Quaglino’s has been redesigned by Russell Sage Studio. It has a rich design legacy as it was also redesigned by Terence Conran in the 1980s, who owned it until 2008.
Alex Chappell, senior designer at Colt says: “The brief was to establish a glamorous, fun brand with a bit of sex-appeal. A brand that was proud of its past but not reliant on it; this is really a Quaglino’s for the 21 century.”
A geometric word mark formed from a series of hexagons is the basis for other repeated hexagons, tessellated shapes and patterns.
The Art-deco-inspired pattern is used across marketing communications and on menus, which feature images of the geometric pattern projected onto a model.
A palette of gold, black and purple takes its cue from the “luxurious interiors” designed by Russell Sage “and combines foils and high-specification print to create a sensuous, decadent feel across all customer touch-points” says Colt design director John Sweeney.
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