DBA announces design effectiveness shortlist

The Design Business Association has shortlisted 63 projects for the 2015 Design Effectiveness Awards.

The 2014 DBA Effectiveness Awards Grand Prix went to BB Studio for its Bear snack branding
The 2014 DBA Effectiveness Awards Grand Prix went to BB Studio for its Bear snack branding

Elmwood has six projects shortlisted for the awards, while Design Bridge has four and Pearlfisher and WPA Pinfold have three each.

Brandopus, Coley Porter Bell, Honey, JKR, Smith & Milton, Springetts, Tayburn and Thompson Brand Partners have two shortlistings each.

The remaining shortlistings go to: 20.20, 2LK, ABG Design, Alloy, Bell, Bow & Arrow, Brand on Shelf, Brandhouse, Kinneir Dufort & Matter Studio, Calling Brands, Conran Design Group, Cowan, DCA Design International & Brand Union, Decide, Designers Anonymous, DewGibbons, Good, Household, Identica, LA Design, LazenbyBrown, Lewis Moberly, MAP, MAP & Virgin Atlantic in-house design team, Newenglish Design, Pure, Radley Yeldar, Sedley Place, SMA – Shopper Marketing Agency, Smith & Milton, Smith&+Village, The Collective Design Consultants and Webb deVlam.

Each of these projects will receive either a gold, silver or bronze categorisation or the Grand Prix award. The winning projects will be announced on 12 February 2015.

Royal Philips chief design officer Sean Carney, who was among the judges for the competition, says: “This is a great showcase for the positive impact design can have when we use creativity to improve the user experience.”

Last year the Design Effectiveness Awards Grand Prix went to B&B Studio for its creation of the Bear snack brand.

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