Bailey, who was at Capita for five years, is also a founding member of the Design Business Association’s Corporate Design Leaders Group and a member of the Design Authority.
While at Capita he worked on projects including designing a new customer experience for BBC TV Licensing and developing a mobile recruitment platform for the British Army.
Seren chief executive Ben Langdon says: “We are thrilled that someone of Joel’s background and profile has decided to join Seren at this exciting time to help us take the business on to the next stage of our development.”
Bailey says: “Seren’s unique combination of customer insight and design skills give us a unique ability to drive genuine business transformation and behaviour change. This offering is becoming increasingly relevant to complex global businesses and I am hugely excited to see where the next few years take us.”