News in brief round-up

Cog Design has acquired web agency Red Leader, which is known for its work in the culture and education sectors. It has been integrated with Cog’s Greenwich, London studio. Red Leader also has teams based in Romania and Berlin, Germany.

Baroness Rebuck, DBE, is to be the new Chair and Pro-Provost of Council at the Royal College of Art. Rebuck, who was appointed for a term of 4 years, will succeed current Chair Sir Neil Cossons, who will retire at the end of February, 2015. 

Artelac

Seymourpowell redesigned the branding and packaging of dry eye relief Bausch + Lomb Artelac. The redesign covers five sub-brands in the Dry Eye category. Seymourpowell says the new look makes it easier to identify different types of products in the range.

Saatchi Art and Absolut Vodka have announced that Charles Richardson is the winner of its Absolut Studio Fund project. He is one of 25 graduates asked to use the Absolut bottle as inspiration for a piece of work.

The British Retail Consortium is being rebranded by Marmalade on Toast, which is looking to create a brand that reflects the strategic changes, which are being made at the organisation.

BM

Jade Horton has been appointed as Blue Marlin’s planning director. Based in the Bath studio Horton will be responsible for delivering strategic solutions for clients in the Pan-European region as well as key markets in Asia and Africa. 

Good Old Boy

Colt has rebranded West Berkshire Brewery and its full range of beers, including flagship product Good Old Boy, which Colt says has been given a “premium look”.

HW

Brand On Shelf has created a new look for Henry Westons cider working across the whole range.  BOS says the new designs are brighter and simpler, appeal to a broad consumer group and reinforce the brand’s heritage.

Consultancy Dorothy has launched a national campaign, The Big Book Map Giveaway, offering 500 copies of the studios most popular Book Map to school in the UK.

Firedog has created a campaign for Dong Energy focusing on “Offshore Wind: Britain’s Greatest Untapped Energy Resource” which is rolling out across print ads, 48 sheet, and billboards.

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