Nisa own-brand sales up 50% following redesigns

Convenience retailer Nisa says sales of its own-brand range have jumped by 52.6 per cent following a rebrand in June.

Heritage Pantry Orange Juice
Heritage Pantry Orange Juice

Nisa’s heritage range was relaunched with a new look created by Equator Design.

A three-tier range was introduced, while designs stemmed from customer research that revealed that customers recognised the Nisa brand as standing for “good food at the heart of the community”, according to Equator Design creative director Vanessa Christian.

Heritage range
Heritage range

Nisa says that sales of the range, which has more than 400 lines, are set to be worth £500 million.

Ian Bishop, Nisa marketing director, says: “Revamping the range is proving so successful we have recently been recognised for our pies and pastries range at the Wholesale Quality Food & Drink awards, winning the pies category for our individual steak pie, and claiming second place in the same category for our individual pork pie.”

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