Heroes come in all shapes and forms, from a humble plastic lemon to exquisite spirit bottles. We ask a range of industry professionals about their all-time favourites – packs that
With their samey designs offering little or no distinction from their competitors, the majority of retailers prefer to play it safe when it comes to the packaging design of their
In business terms, packaging and branding are the backbone of design as we define it. Even in the toughest economic climate, both prevail as clients still need to promote their
Innovations in packaging design and manufacturing are increasingly helping brands to stand out from the crowd. David Benady looks at some of the latest developments
A good relationship between design groups and their clients is crucial for producing successful work. Design Week asks a selection of design buyers what the key elements of good packaging
Packaging is an important part of the branding mix and the dominant fee-earner for design groups claiming expertise in this area. Lynda Relph-Knight analyses the financial performance of the Top
It may bear little resemblance to the Top 30 branding and packaging groups ranked according to business success, but the groups in the creativechart have won a raft of awards
Packaging and branding must be among the most resilient markets for design. Whatever horrors the economic downturn has wrought elsewhere, judging by Design Week’s news pages commissions keep on coming.