In business terms, packaging and branding are the backbone of design as we define it. Even in the toughest economic climate, both prevail as clients still need to promote their goods and services. It’s often more a question of reduced budgets than reduced workloads.
What isn’t usually so evident is the importance of packaging in particular in generating fee-income for consultancies – demonstrated in our Top 30, which ranks groups according to financial performance. Nor is it clear just how big a divide there is between most of the commercially successful groups and the most creative.
All the charts are available for easy reference as a poster included in this supplement. The poster is designed by Design Week art director Sam Freeman, who also created the illustration.
These and other elements relating to packaging and branding are covered in this special report, created to inspire, inform and entertain. We hope it goes some way to achieving these objectives.
Editor, Design Week
Click to download the complete Packaging & Branding Supplement or click on the article links below