What do you perceive as the current scenario with regard to professional development in design? Where are the gaps and which organisations do you think might best plug them – and how?
I am a great supporter of the training run by organisations such as D&AD and the Design Business Association. However, I believe the most effective development happens in the workplace. Creative directors should mentor designers at all levels in their organisation. Everything I’ve learnt has come from the talent of the people around me.
David Simpson, Founder, Music
Design is about to experience a massive economic storm, so make sure you’re watertight. Invest in high quality training, but invest wisely. Go to the sector experts with proven experience. This is not the time to cut corners, or pay lip service to professional development. Fix those leaks, weatherproof your business, and ride that storm.
Shan Preddy, Partner, Preddy & Co
We need universities to equip graduates with the right skills – consultancies don’t have the time and budgets to invest one or two years developing graduates to be a useful resource. There is still a shortage of experienced digital account and project management staff. We do take offline recruits and train them in digital, but it’s costly, so more conversion courses are needed.
Stuart Avery, Joint managing director, E3 Media