Professional Development

We know all too well about competition for work overseas or for global clients.The scenario identified by Gordon Brown on a visit to China while he was still Chancellor hasn’t changed.

The challenges are there and design can help the UK hone its competitive edge, as Brown identified when he commissioned Sir George Cox to produce the Cox Review of 2005.

To meet these challenges, UK design needs to be at the top of its game and ahead of foreign rivals. And that demands new skills in business, craft and technology.

Much has gone on behind the scenes since the Cox Review, under the auspices of the UK Design Skills Alliance and bodies such as the Design Council, to bring this message home to UK creative teams. It hasn’t hit home yet, though, as research we carried out with YouGov shows (see page 7).

This supplement brings together the views of industry players from the consultancy and client side of what is needed to move forward. It doesn’t aim to provide the answers, but to raise questions that will hopefully stimulate the debate.

Lynda Relph-Knight, Editor, Design Week

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