Dyson for Paris Fashion Week


James Dyson takes to the stage at Paris Fashion Week on Tuesday, when his design for Issey Miyake’s runway concept is revealed. Inspired by the ‘cyclone’ technology that Dyson uses in his vacuum cleaners, the stage will feature wind machines blowing air at the models.



Miyake approached Dyson with his creative director Dai Fujiwara to collaborate on the fashion show, following their research into wind for the Spring/Summer 2008 collection.



‘We’ve met a number of times and we share a common approach to design and technology,’ says Dyson. ‘Dai approached me to help engineer his set for this autumn’s show. My challenge has been to engineer a system to bring wind on to the catwalk.’



The clothing collection, titled Wind, was also inspired by Dyson’s vacuum cleaner, which the Issey Miyake team reportedly dismantled and analysed to inform their designs.



A microsite detailing the event will go live by 3 October – see www.isseymiyake.dyson.com.

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