Fallon gives Pudsey a makeover

The BBC Children in Need appeal’s mascot Pudsey Bear has been given something of a facelift as part of the charity’s fundraising campaign, which launches next Monday.

Advertising agency Fallon was approached to create a ‘fresh new look’ for the marque. As part of the redesign, the agency was tasked with creating something that was ‘exciting and accessible enough to make people want to get involved.’

A range of different poses will take Pudsey off his BBC Children in Need bricks to create a character that aims to better reflect his role as a positive force.

Key elements of Pudsey’s design will remain, such as his eye bandage. ‘Pudsey is a fantastic icon but needed to be refreshed to work in all spaces. It was important to give him a new energy, while maintaining the heritage of BBC Children in Need’, says Fallon head of art Mark Elwood.

A digital illustration style for Pudsey has been devised, so he could work on-line and in animated sequences. He now possesses a wider range of poses and expressions. A broader palette of colours has also been used in the design, the spots on his bandage are now multicoloured, and a new font gives the logo a more ‘modern and friendly appearance’.

Pudsey Bear’s face first appeared in 1985, and he has since become the BBC Children in Need mascot and official logo.

BBC Children in Need will return on Friday 16 November 2007.

Hide Comments (5)Show Comments (5)
  • Stuart Witts November 30, -0001 at 12:00 am

    Is it just me, or does Fallon’s new Pudsey mascot bear a striking resemblance to Sleeping Teddy from the CBeebies program Boo!?

  • Richard Gooch November 30, -0001 at 12:00 am

    Poor Pudsey – the celebrity pressure has led to horrendous plastic surgery forced upon him. Watch out Wogan.

  • Matt Foulger November 30, -0001 at 12:00 am

    Yes, I concur, it does look remarkably like Boo! hummm!

  • Abi November 30, -0001 at 12:00 am

    OH NO!! What have they done to Pudsey? He looks like he’s got mumps.

  • Marie Alexandra November 30, -0001 at 12:00 am

    I absolutely disagree it looks like Boo.The only similarity is they both look like bears, and obviously not like dogs or foxes!
    I think Pudsey was definitelly needing a new look and I like the result. It’s fresh and Pudsey looks more interesting with all its new expressions. The logo design itself is definitelly soooo much better…

  • Post a comment

Latest articles