The BBC Children in Need appeal’s mascot Pudsey Bear has been given something of a facelift as part of the charity’s fundraising campaign, which launches next Monday.
Advertising agency Fallon was approached to create a ‘fresh new look’ for the marque. As part of the redesign, the agency was tasked with creating something that was ‘exciting and accessible enough to make people want to get involved.’
A range of different poses will take Pudsey off his BBC Children in Need bricks to create a character that aims to better reflect his role as a positive force.
Key elements of Pudsey’s design will remain, such as his eye bandage. ‘Pudsey is a fantastic icon but needed to be refreshed to work in all spaces. It was important to give him a new energy, while maintaining the heritage of BBC Children in Need’, says Fallon head of art Mark Elwood.
A digital illustration style for Pudsey has been devised, so he could work on-line and in animated sequences. He now possesses a wider range of poses and expressions. A broader palette of colours has also been used in the design, the spots on his bandage are now multicoloured, and a new font gives the logo a more ‘modern and friendly appearance’.
Pudsey Bear’s face first appeared in 1985, and he has since become the BBC Children in Need mascot and official logo.
BBC Children in Need will return on Friday 16 November 2007.