Liberty lobbies Labour

A series of posters and van liveries, designed by ethical consultancy Provokateur, has been at the centre of human rights organisation Liberty’s week-long lobbying campaign at the Labour Party conference, which ends today.

Provokateur has been working with the group for eight months, strengthening print communications for its campaign against the Government’s 28-day detainment rule for terror suspects.

The strapline ‘A Lot Can Happen in a Month’ has been used across vehicle liveries and posters outside the conference in Bournemouth throughout this week.

‘The detention without trial issue has been trundling on for some time now, but Liberty has decided it’s really time to “turn up the volume” and get this issue out to a political audience,’ says Provokateur’s creative director Joshua Blackburn.

Provokateur was appointed to the project without a pitch, on the strength of previous work for Liberty.

Blackburn adds that the poster aims to shift the campaign ‘from a legal expression without any real understanding of its effect, to focus on the human impact of detainment without trial.

‘We’re trying to show basically what one month could mean in someone’s life.’

Liberty has said public awareness levels have been raised as a result of this week’s work.

It has reported ‘record numbers’ at its campaign meetings this week.