Brandpool joins Loewy Group


Loewy Group has absorbed the brand and marketing communications consultancy Brandpool for an undisclosed sum, as part of its ongoing programme of expansion.


The acquisition comes after Brandpool’s recent win of Southeastern Trains’ £7m account.


Brandpool and Loewy will now provide a range of marketing and communications services for Southeastern Trains that will include design, according to a Loewy statement.


Loewy’s chief executive Iain Johnston has identified ‘travel and transport’ as key areas of growth for the group, whose clients already include BAA, Eurostar, Volvo, London Underground and Tube Lines.


‘Brandpool is a small business with huge potential,’ says Johnston. ‘This acquisition will give it an opportunity to grow on a stronger platform, and helps us to build momentum on the travel and transport side of our business. In these difficult economic times, transport remains a strong area of growth,’ he adds.


On the subject of future acquisitions, Johnston refuses to give particulars, but says, ‘We are talking to a number of different organisations at this time, and expect to be making some exciting announcements over the next few months.’


Loewy Group has quadrupled in size through acquisitions over the past four years, with projected revenues of £39m for 2008.


It owns consultancies including Williams Murray Hamm, Epoch Design, Seymour Powell and The Team.

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