The Design Council today launches a marketing campaign for the UK Design Skills Alliance, which it set up earlier this year with Creative & Cultural Skills.
Design consultancy Turquoise has created the £35 000 campaign to promote good design practice, after it was appointed in June, initially to create an identity for the alliance.
The alliance, however, has dropped plans for a separate marque, and will instead use the Good Design Practice logo as its identity.
The Design Council is funding the alliance’s three-year good practice campaign itself, since it has not yet received any private or public investment.
The scheme includes a range of initiatives intended to help improve design training from primary through to higher education and professional development.
These include evaluating training needs and creating an industry-led set of guidelines of best practice.
A scheme that awards schools a Design Mark badge for good design teaching is being expanded as part of the campaign. It will run in 16 primary and eight secondary schools from this month.
Later today, Culture Secretary Andy Burnham will unveil the campaign, which the Design Council hopes could lead to funding from the Department for Culture, Media and Sport.
The campaign launches at the Design Council on Bow Street, London WC2.