Fudge wins University of the Arts digital task



University of the Arts London is to redesign the website for its in-house intellectual property advice centre, Own-it, and has appointed Fudge to the project.


Bolton-based consultancy Fudge beat four other groups in an unpaid pitch last month to clinch the five-figure contract.


Fudge managing director David Eccles claims that while the tender did not call for a creative element, the consultancy opted to include creative work in the pitch.


Own-it and its pilot offshoot Own-it North are funded by the London Development Agency, the North West Development Agency and the University of the Arts London, to the tune of about £400 000 a year.


The service, which is based at the London College of Communication and Salford University in Manchester, aims to provide IP advice to creative businesses in London and the North West.


It was established in 2004 and claims to be the only university-based IP provider to the creative industries in the UK.


‘The service we offer not only reaches out to creative business but also goes inward to teach students about IP, which makes a big difference to them when they enter the working world,’ says Own-it project director Marice Cumber.


The Own-it logo was designed by Johnson Banks in 2004, while the current website was created by Brighton-based Cubeworks.


The new website is likely to go live in November, followed by Own-it North’s new site, which Fudge is also revamping (see www.own-it.org).

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