Jam chosen to promote Blackpool

Blackpool is looking to design in a bid to achieve world heritage status.

Blackpool Heritage, a department set up by Blackpool Council for the cause, commissioned Manchester-based Jam Creative just two weeks after it set up in July, having won a five-way creative pitch.

Jam Creative creative director Dave Gee says the team has been briefed to build recognition through a strong brand identity and disassociate Blackpool from its ‘old deckchair image’.

Gee set out to find ‘the real’ Blackpool, interviewing local people and commissioning local photography studio AM Photography as part of a research project.

The logo takes its cue from Blackpool’s iconic illuminations, as well as the ‘vibrancy and the passion of the people’, says Gee.

A bold Blackpool Heritage typeface will sit above the slogan ‘Love Heritage Discover Blackpool’.

The consultancy is developing the website, which will be ‘awash with colour’, and brand guidelines are being finalised.

Blackpool Heritage is building its brand identity to bolster its nomination for World Heritage status, ahead of the Department for Culture, Media and Sport’s UK Tentative List of bidding regions that will be presented to The United Nations Educational Scientific Cultural Organisation’s World Heritage.