London digital design consultancy Digit is looking to redefine its business model and is weeks away from launching a new brand identity.
The WPP-owned group is seeking to broaden its strategic output and client offering in the interactive design space, and has appointed Design Week’s former deputy editor, Mike Exon, to join its management team.
As creative strategy director, Exon will take responsibility for Digit’s intellectual property development and editorial content, which he says will ‘articulate strategy and ideas in a way that will move the offer upstream’.
He will work alongside Digit founders Daljit Singh and Andy Chambers.
Digit is just ‘weeks away’ from launching its new brand identity, which Exon says is ‘symbolic of a new direction, and will reflect the new strengths of the business’.
‘Digit is occupying the most exciting space that any design group can be, and it will be great to be helping carve out the next important niche for design, as interaction gets serious,’ says Exon.
WPP bought Digit in 2004. The group works within a strategic design framework called Feed, which guides its creative approach. The aim is to simplify and humanise technology, while connecting it to brands through engaging experiences.
Exon joins Digit today after seven years at Design Week.