New identity for Clerical Medical

A new identity for pensions and investments company Clerical Medical, created by Rufus Leonard, goes live today.

The digital and branding consultancy has worked with Clerical Medical to develop an identity and logo to support the company’s vision of ‘being easy to do business with’.

Rufus Leonard has devised new print and digital graphics, a revamped website home page and brochure designs, over the past six months.

James Ramsden, creative director at Rufus Leonard, says the brief was to deliver consistent branding while supporting Clerical Medical’s quest to place stronger emphasis on service.

Jonathan Bradley, head of brand for Clerical Medical, adds that the renewed focus on design is ‘about a change in the way we do business, in the way we go about things and what we deliver’.

Rufus Leonard was founded in 1989 and employs more than 90 people. Clients include Rolls-Royce, O2 and Lloyds TSB.

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