The Royal Warrant Holders Association is working with Navyblue on a Web project to clarify the role of the organisation and develop its outreach.
The design consultancy was appointed last year following a three-way strategic pitch in July 2007, and began working on the website in November as part of a strategy that is expected to take about two years to complete.
Royal Warrants, highly regarded as a mark of excellence, show recognition to individuals or companies who have supplied goods or services for at least five years to HM The Queen, HRH The Duke of Edinburgh or HRH The Prince of Wales.
The new website – www.royalwarrant.org – shows what each of the three marks mean. It provides a directory of current holders and shows how to apply for a warrant.
A social networking feature is being developed to allow holders to interact with one another through the site, according to Ron Cregan, head of strategy at Navyblue.
Plans for a recruitment tool to draw attention to the potential employability of warrant holders are also under discussion.
A skills exchange is being planned for warrant holders to share expertise and knowledge within their particular fields, with one another.
‘Marketers at Coca-Cola could donate time to smaller holders, or, in reverse, a silversmith could donate time to Land Rover,’ Cregan says.