Southbank event explores future of digital

The possibility of smellyvision is to be explored at interactive digital design conference I-design, which takes place next Wednesday at London’s Southbank Centre, SE1.

Organiser Dynamo London’s creative director Malcolm Garrett and Dynamo London event consultant Tara Solesbury have programmed this year’s conference, which forms the digital component of the London Design Festival, and runs for the second time.

The one-day programme includes a discussion about the future of 5D interactive design, which Garrett defines as ‘placing the designer at the centre of the production flow to appeal to more senses than sight and hearing’.

The realisation of 5D design could result in perfume launches in virtual worlds like Second Life, receiving a smell function.

I-design’s line-up of speakers includes outgoing D&AD president Simon Waterfall, graphic designer Adrian Shaughnessy and creative director of Magnetic North Brendan Dawes.

A lunchtime session in the foyer will see sound designer Martyn Ware creating a live installation and speaking about interactive and digital media.

The day also features a portfolio clinic, where young designers can receive advice on making their work more saleable from creative directors and designers from London consultancies.

The foyer will also host an exhibition of digital 3D architectural models by design groups including Uniform and Neighbourhood.

I-design, which forms part of the Dynamo London programme of events, will take place on 17 September at the Purcell Room in the Southbank Centre, London SE1.

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