Wall St Journal launches lifestyle mag

The Wall Street Journal publishes its new WSJ lifestyle magazine today, a glossy title designed by former art editor of The Times, Tomaso Capuano.

WSJ, which is projected to have a circulation of 960 000 off the back of the international newspaper, will be published five times in the next year, before going monthly.

Its design has been spearheaded by Capuano, creative director on the project, who began working from the UK on a new logo, look and feel in February, before moving to New York in April to complete the project. Capuano won the business on personal recommendation.

Capuano worked closely with Wall Street Journal editor-in-chief Tina Gaudoin and managing editor Robert Thompson.

Capuano was briefed to create an editorial format that would reflect the frivolous tone of the magazine, by way of contrast to its more austere Wall Street Journal sister.

‘They wanted to produce a magazine supplement in the luxury arena, not just lifestyle. The readership can be quirky and mischievous – they wanted to capture that too,’ says Capuano.

The brand name and logo mirrors the newspaper masthead by ending in a full stop, and uses an Art Deco-styled font, Phaistos.

‘It’s been stripped down as much as possible. The restraint in the design has been liberating,’ says Capuano.

The new design has been applied to the Web page of WSJ, located within the main Wall Street Journal website, http://magazine.wsj.com/