The consultancy was appointed following a three-way pitch at the end of last year, having previously worked with Moët Hennessy on marketing campaigns for brands Moët et Chandon, Veuve Clicquot and Glenmorangie.
The private dining room seats 12 guests and is located off the Dorchester’s main kitchen, meaning guests have to descend through the kitchens to access it, according to COS director Gerald Breatnach.
Breatnach says the room has been designed to reflect the ‘handmade and individual’ values of the Krug brand.
A solid walnut wall and floor are linked by a radius curve, embedded with a mirror to reflect activity in the kitchen, while black-and-gold pendant lights mirror the shape of Krug bottles. English artist Harriet Green has created gold leaf artwork Alchemy Collection, Panel Two, for the room.
A chilled storage and display unit for up to 30 bottles of Krug has been installed in the room, which will hold a range including Krug Grande Cuvee, Krug Vintages and Krug Clos d’Ambonnay, which sells for several thousand pounds a bottle, according to Breatnach.
The room launches tomorrow.