Designhouse works on John Lewis internal branding

Consultancy Design House is working on an internal communications drive for John Lewis Partnership’s department store arm. The consultancy was chosen on the strength of an identity it created for the retailer in March.

Appointed in June, Design House, has started on an undertaking to create a ‘consistent’ look and feel for all printed internal communications materials.

Lavinia Culverhouse, managing director at Design House, speaks of each strand of branded material fitting into ‘an overarching communications plan’.

After conducting research ‘with everyone from store managers to internal comms’, Culverhouse says the new brand will need to ‘engage and motivate 29 000 partners’.

The new look and feel will also have to communicate business strategy and ‘reflect the credibility and authority of the external brand’, says Culverhouse.