Simon Esterson, who led the design with Steven Coates, says the new look is ‘more authoritative and booklike’. The design has been instructed by the magazine’s recently appointed editor, Jason Cowley, who took over in October 2008.
A new front section, The Intelligence, will offer an alternative view of the week, while the middle section features reports and essays and another new section, The Issues, will look at social affairs, the environment, health science and campaigns.
Esterson and Coates also created the previous design. ‘The real design won’t be clear for a few weeks,’ he says. ‘They’re going to run some specials first, like the Labour Party Conference special.’
It will then become ‘more structured with improved quality of pictures’. The magazine has recruited a full-time picture editor and the new design allows for full-page pictures and illustrations, though Esterson insists it will be text-heavy.
Headlines are in the font FF Unit Slab, designed by Kris Sowersby. Esterson says, ‘The headline sizes are more restrained.’
Cover design was carried out separately by graphic designer Micha Weidmann.