Jones Knowles Ritchie creative director Glenn Kiernan is leaving the consultancy to form new group We Are Him & Her with former JKR design director Ruth Galloway.
Kiernan has been creative director at JKR for nine years, and worked with Galloway at the consultancy. Galloway, who is currently freelance, has also been design director at Smith & Milton.
We Are Him & Her will open for business on 1 November and will be based in east London. Kiernan describes it as ‘a creative collaborative partnership’. Copywriters and account managers will be employed on a project-byproject basis, he says.
Galloway says, ‘We want to create a new, more modern and flexible way of working, not just set up another design group. We are setting up a halo of good people that we can collaborate with on projects.’
The consultancy will also aim to work with larger advertising and multidisciplinary groups as a ‘plug-in team’ on brand, packaging and identity projects.
Galloway says, ‘We’ve noticed that everything is in flux at the moment. There’s an opportunity for us to use our skills-set to work with bigger networks which are taking on projects they may not have the skills to deliver.’
We Are Him & Her will also aim to work on its own with what Kiernan describes as ‘sexier’ clients, and has already lined up a Dubai-based restaurant.