GLA considers London identity entries

The Greater London Authority is preparing the shortlist for its controversial tender to find a logo for London.

Mayor of London Boris Johnson will ‘make a decision’ about which design groups will progress to the second stage after he returns from New York at the end of this week, according to a GLA spokesman.

‘Various different’ longlisted design consultancies met with the GLA last week to discuss the ideas that they had come up with in the first stage of the tender.

Moving Brands, which kept a live blog recording its progress through the tender, published its rejection letter from the GLA on 7 September.
The tender asked consultancies to provide free creative work at the initial stage, which caused uproar in the design community.

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