Interbrand has created a new name and identity for North Devon College, which will now be known as Petroc.
The new name, inspired by Saint Petroc, follows the merger last year between North Devon College, based in Barnstaple, and East Devon College, based 30 miles away in Tiverton.
Interbrand was appointed in September 2008 after winning a pitch for the work in the summer, according to Andy York, director of verbal identity at the consultancy.
York said it was key that the new name didn’t have the words Devon or college in it, because the institute wanted a national reputation, not just to be identified with the region, and also because it might turn into a university in the future.
He says the name Petroc, which he ‘absolutely loves’ was chosen using a system of workshops with college stakeholders. York says, ‘We didn’t feel it was appropriate for us to turn up as a London consultancy and say, “This is the name you should have.” We developed a series of workshops so that they could tell us what name they wanted. Petroc came up in nearly all the workshops.’
Saint Petroc was a Christian saint who ministered to communities in Cornwall, Devon and Somerset. York says, ‘The name has credibility across all three counties.’